Project: Puebla
Objective: City Branding
Place: Puebla
Year: 2020
Collaboration: Luis Pacheco

The concept, HERITAGE, is founded on five pillars: identity, tradition, culture, heritage and people.

Each of these pillars emerges from the beautiful volcanic landscape of Puebla, to the history, the characters, the gastronomy, the collective memory, the art, the architecture. A destination brand that connects with the past, looks to the innovation of the future and reflects a rich, vast, proud Puebla of incomparable tourist significance.