Project: Melsúu
Objective: Branding
Place : Rosarito, Baja California
Year: 2019
Collaboration: Luis Pacheco

Melsúu is the branding for a restaurant in Ensenada, BC.

The brand name pays tribute to the history and tradition of the Kiliwa, an ethnic group with deep roots in the northern lands of Baja California. In the language of this people, melsúu means blue.

The brand is a representation of the supreme deity of the Kiliwa mythology, Meltí, which symbolizes wisdom, magic and death. Meltí means Coyote-People-Moon.